the lights go out in paradise - can the four horsemen be far behind?
by Sam North
last seventy years twenty nine additional million people arrived in
all intent on living the good life - finally it just hit the limits
of growth. Let the pain begin.
their conspicuous consumption we would be lost, well and truly lost'.
For some, Californias
history begins with the gold rush of 1849, suddenly bringing this region
to the attention of the whole world. At one stroke stigmatising theregion
as a get rich quick place that has stuck with it for all
time. There have been set-backs, but California with much justification
has never shaken off this image. Yet, it has been the leader of social
and industrial change which has influenced the entire world with its
ideas and ideals. California developed modern banking and credit for
instance and it gave us urban sprawl, all well before1900, I might add.
Above all, it was the state that took chances and let people experiment.
The Spanish explorer Juan Cabrillo named the state in 1542. In the 18th
century, California fell under the rule of Mexican/Spanish missionaries.
who governed from a series of fortified missions. They would bring God
and the Christian faith, also massive, unspeakable cruelty to the native
Americans. It was a different place, an arcadian El Dorado. The native
population were resistant to being civilised or collectivised and often
showed a healthy disrespect for these often fanatical missionaries and
soldiers by killing as many as they could. Had they realised that these
missionaries were but a pimple on the head of a giant wave of people
to come from Europe, I think they would have redoubled their efforts
to prevent it. Sadly, the future discovery of gold meant that a rural,
hunting and shooting nomadic life was doomed forever.
Just recently we have seen the crash of the Internet boom, something
that began and was nourished out of Silicon Valley and San Jose. For
a brief while huge fortunes were made, then lost. It seemed if business
logic was turned on its head. Companies that would never made a profit
were valued more than companies that actually made and sold thing at
a profit. It was absurd, but the whole world fell for it. This is nothing
new in California. Something like it happenened with inflated Gold and
Silver shares in the 1860s and kept happening as the region grew. Indeed
it was what California was famous for.
In the 1870s Californias population grew 54 percent. Boosterism
was a way of life. Californian real estate was to be sold to the world.
By the 1880's California was at the centre of another speculatative
bubble promoted by the railway companies. Fare wars began. In 1884 it
cost $125 to go from the mid-west by Southern Pacific to Los Angeles,
even then with practically no population it was touted as City
of the Future. When the Santa Fe railroad arrived in Los Angeles
in 1885 they reduced the fare to a bankrupting $5, much to Southern
Pacifics disgust. The crowds came in their thousands however and
bought the free land the Santa Fe and Southern Pacific had
acquired when building the lines.
Property was flipping for big profits in Orange County almost on a daily
basis. In 1885, at the height of the boom, Los Angeles lots rose from
$500 to $5000 in a year. Vineyards were divided into lots and sold off
at $300 an acre. They built sidewalks right out into the bush and elaborate
hotels were built in proposed city sites, but never used again after
all the lots were sold (usually in one day). New retirement lots were
sold to gullible people in Chicago or the mid-west who perhaps genuinely
felt that a city would rise here. The customers would find they had
bought orange groves in a desert or homes with no chance of water, or
just bare lots, or nothing at all. Still the scam went on. People unfamilar
with the state or the lack of development in the south paid up to $50,000
for waterfront lots in places that were totally empty. Redondo Beach
was a prime example. Some promoters with scrubland to sell even stuck
oranges on Joshua trees to make them look more like the brochure. There
were millionaires everywhere, but by 1887 it all fell flat on its face,
banks crashed and real-estate proved often to be totally valueless;
the endless slump of the 1890s was ahead. Most sold for what they
could get. No one foresaw that LAs future was just one short decade
In 1903 Hollywood itself was still pretty small. By a vote of the 177
male inhabitants, it was made a misdemeanor to drive flocks of more
than 2,000 sheep through the street at any one time. In 1910 Hollywood
had a population of 4000. A year later the first Made in Hollywood
movie was made The Law of the Range. Later on Cecil
B. De Mille arrived and Hollywood sort of caught on. Popular
Cinema filmaking may have begun in New York, but Southern California
perfected it in their good light by 1912 and the publics
taste for Westerns, consolidating Hollywood as the key place
for film and fantasy in the world. This has remarkably held true for
almost a hundred years. It has also given California a chance to mould
and construct the rest of the world in its image.
California has always been at the forefront of innovations. For example
that frozen chicken in your freezer is owed to a development called
chicken incubancy which was invented in Petulama, something
that you might want to store in your memory in case they ask in
Who wants to be a Millionaire.
By 1930 California had over five and half million people, It was considered
by some to be full.
If you could have visited San Francisco in that decade you would see
that the hills above Daly city would be covered by fields of lettuce,
artichokes, pansies and violets. The regions wealth was founded
on gold but now industry was the main employer and they were building
vast new constructions that would impress the world. The Golden Gate
Bridge was one, the Bay Bridge another. The new masses had to be fed.
Fishermans Wharf was no tourist trap, but filled with genuine
Italian fisherman famed for their large gold earrings and boiling crabs
in huge cauldrons on the curb. Cannery Row in Monterey was a real working
fishery, not a place for retirees to eat at six before they totter off
to bed before eight. Eat and Die earlybird specials were not yet a feature.
The1930s were a bad time for the USA, the dust bowl had sent waves
of penniless incomers into the state, the depression thousands more.
So many came and so few found work, social and political instability
was fostering ideas that California should experiment with socialism,
some even flirted with Communism, after all, it seemed to work in Stalins
Still there were distractions. In Los Angeles people really did take
the tours to look at the stars homes. Come see Harold Llyods
estate Green Acres, 1225 Benedict Canyon, or Ginger Rogers home,1605
Gilcrest Drive at the highest point of Beverly Hills. The new wealth
absorbed the new cultures. Frank Lloyd Wright found his wealthiest clients
in California. In 1935 the movie industry was generating $20 million
dollars a week from attendance figures.
When the war came suddenly every skilled man and woman was needed for
the new aircraft and shipbuilding industries at Long Beach, and indeed
at the defence industries all over the State. The development and technological
innovations in all these areas laid the foundation for the long prosperous
curve that was to come post-war. Between 1942 and 1946 three extra million
people had arrived to live in California. The post-war building boom
would shape ideas and create the urban sprawl that has since infected
the rest of the world. Prosperity was almost guaranteed and the world
wanted in. Asian farmers, Mexican labourers and their wives poured over
the borders, Europeans fleeing the ruins of their countries. All brought
their skills, their problems and needs, but California seemed to be
able to absorb them all.
California takes education seriously. Stanford was first, founded with
the railroad magnate Leland Stanfords money. During the1930s,
the University of California at Berkeley had become the largest in the
USA. California would, from that moment on, lead the world in science
and technology. The State has since followed up with an extraordinary
development of public and private higher education institutions that
are the envy of the world.
Since 1950, California developed the freeway to new heights. Who, having
sat in stationary traffic twelves lanes wide on either side isnt
awed by the sheer enormity and futility of this. (You can thank Ronald
Reagan for this, whilst Govenor he had all the railroads ripped up that
could have transported future millions to the suburbs). California has
a single and relatively new urban transport link, but is, for the most
part rail free. It is an environmental folly on a fantastic scale. Los
Angeles is the traffic congestion capital of the world. Not for them
urban transportation that everyday successfully delivers millions to
cities in Europe and Japan. For some, the level of smog is considered
to be a measure of economic progress. A possible hangover from the last
century when every city was judged by the amount of smokestacks spewing
out poisons over the local populations.
By 1960, California was at the forefront of all the key technological
and sociological elements of the century. Biochemistry, computer hardware
and software, aircraft development, rocketry, plastics, nuclear science,
everyone came to California to be part of the future. Yet, even then,
in the sixties, you could still see mile after mile of orange groves
and farms in the south. California was the place where the food grew,
everyone knew that. Sometime in the seventies, real estate, not food,
became a better crop and urban sprawl accelerated.
The Fuel of
There is, even now, quite a distinct difference between North and South
California. The North,which developed first, and always sees itself
as the senior partner, the one with class compared to the crass, moneyed
nouveau riche south. San Francisco, survivor of trial by earthquakes
and fire (1906) is more traditional. North of the city lies Napa valley,
home to some of finest wines of the world. Visit Francis Ford Coppolas
vineyard to find one the first and most historic vineyard, founded sometime
around 1880 by a retired whaling Captain. The past is important in northern
California, more expendable in the South. Between the two lies the capital,
Sacremento - worth a visit in the cooler months and best approached
Los Angeles, sprawling, unfocused surrounded by poorly planned suburban
cities is more extreme. The populations, unable to gather around a city
where youd stroll and meet people youd know
( a constant nostalgic theme of Hollywood movies) feel alienated, distant
from their neighbours. The beauty that was once California has been
buried under tarmac and concrete, the air is brown. The vast distances
between urban conurbations has been infilled with nebulous, orphaned
communities. Now it is hard to believe or convince young people that
once their home stood where orange groves grew. Farming, once a respected
profession, is now something poor people do, or great conglomerates
with huge machines and little interest or respect for the land.
Thirty-four million live there now. 12,5 percent of the USAs population.
It doesnt sound so much if you compare it to say the UKs
fifty-eight million or the sixty million of France or the even the seventy-five
million of Germany. The population of California does, however, probably
consume more energy, use more petrol, discard more trash, ear more food,
enjoy a higher murder rate,boast more serial and teen killers, more
lawsuits against individuals and companies - especially those who pollute
or manufacture anything at all, boast more doctors and specialists and
have higher incidents of cancer, stress and suicides than ALL three
of the aforementioned countries. It consumes more energy than the rest
of the USA - which consumes fully 26 percent of all worlds available
energy in any one year. They may also produce more goods than most other
countries. California, the tenth largest economy in the world, is the
State that keeps BMW and Mercedes-Benz in business. It is the State
that accepts Scotch Whisky and Coventrys Jaguars. Without their
conspicuous consumption we would be lost, well and truly lost.
California is all about aspiration. The movies might show a relaxed
lifestyle by Venice Beach, but tends not to dwell upon the risk of hospitalisation
youd run if you swam off the coast, or used your lungs too often
when driving along the highways. The aspirants live in instant traditional,
well guarded communities where the likelihood of you knowing your neighbour
is low. People do not walk, there is nowhere to go and the police may
arrest you, people dont walk in California- although
they do set aside spaces to 'jog'. So kids and everyone else gravitate
to the Mall, like good consumers, exercising and buying to keep the
economy going. Permanence is an anathema. Real Estate people will show
you tear downs houses no more than 25 years old, considered
expendable. A society that demolishes its past has no stable future.
A society that moves to a new neighbourhood because the old one looks,
well...old, has a problem. (Californians move on average every three
to five years). Stress is common, some have said the whole state is
psychotic and this manifests itself in the phenonemal divorce rates.
Of course some Californians are wonderful, completely normal well adjusted
folk who have also produce some of the world's best, architecture, magazines
and newspapers , put together by some of the best writers and artists
and designers the world can gather in one place. However, it also has
a dark side - the diversions suitable for those who cannot cope with
this utopian vision and need distractions.
Free love, wife swapping, acid trips, single mothers, talking mice,
psychotherapy, UFOs, fast food, organic food (yes they were first),
diet fads, exercise fads, addictive video games, gun culture, rap, and
you can probably add Aids, alternative lifestyles, eco warriors and
voodoo economics. The problem is, we bought the lot, unquestioningly.
California has defined our culture in the UK for the last fifty years
and shows no sign of letting up.
And now, finally, the brakes are on, the reliance on cheap power has
hit the buffers. Electricity is in the very bloodstream of California
and suddenly they are faced with paying the market price for it. Californians
wont switch off their air-conditioners, they wouldnt even
switch off their Christmas lights, they wont impose energy taxes.
Californians gripe if gas costs more than a dollar a gallon because
they drive SUVs that only get 11mpg. They squander everything they have.
Right now the red light is flashing (when the power is on), super-urban
sprawl, super-conspicuous consumption has a price after all. California
must either reverse direction and become energy conscious with the zealotry
they applied to anti-smoking laws or face a century long decline. Already
industrialists are saying that they will leave the State, rats know
when to leap. Californians must learn to walk again, literally.
Yesterday I heard someone in a bar singing When the lights
go out in paradise can the four horsemen be far behind?
We shall see, then we will no doubt follow.
If you visit - take a flashlight - you might need it.
© Sam North 2001
Author of DIAMONDS
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